A-Plus Technologies utilizes proprietary algorithms to collect valuable consumer trends and data from global social media platforms in real time. This data allows clients to better market their products to their customers and enables the businesses to manage their brand in ways never before possible. Acquiring A-Plus Technologies' game-changing business model and expertise is a key strategy in Obscene Interactive's efforts to capture early market share in the $10 billion social media market.
"A-Plus Technologies' innovative technology enables clients to target their customers with precision," said OBJE CEO Rachel Stark-Cappelli. "Recent acquisitions in the social media metrics space are approaching valuations not seen since the dot com era. There is incredible excitement in this emerging technology sector and A-Plus is an early mover with a proprietary algorithm that we believe will place us at the forefront of a business sector with unlimited possibilities."
OBJE plans to finalize the acquisition later this week.
Obscene Interactive is a division of Obscene Jeans Corp. that develops innovative technology tools to service the fast-growing social media sector alongside companies such as Linkedin Corp. (LNKD, Trade ), Pandora Media Inc. (P, Trade ), Cisco Systems (CSCO, Trade ) and Move Inc. (MOVE, Trade ).
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