LinkedIn (NASDAQ:LNKD) continues to come up with simple yet effective ways to drive user engagement higher. With the latest addition of ‘company status updates’, the professional networking giant hopes to enhance a company’s page on LinkedIn by allowing updates. This is a nice move that allows the company to now communicate regularly to followers be they exiting employees, customers or just fans of the company. In other words it can now participate in the social media side of corporate networking and follows in the footsteps of the popularity of its groups function, which allows users to add updates and engage in dialogue.
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