Thursday, August 25, 2011

Long-term value in LinkedIn!


LinkedIn has always been like the more mature, smarter and neater brother to the plethora of other social-networking environments that sprung up over the last decade. It's not messy or confused like MySpace or overly friendly like the dearly departed Friendster. It's not about family and friends like Facebook or brief, pithy posts like Twitter. LinkedIn can plug into other software, like Microsoft Office, but unlike Twitter, it's never been cannibalized by its own third-party APIs. The LinkedIn site is a true destination.
Like any good social site, LinkedIn is only as good as what you put into it. I don't think of the career history detail I put into the service as "sharing." Instead, it's more about building a rich resume that can be used, in a connect-the-dots-like fashion, to connect you with co-workers, business associates, those in the same industry and the occasional odd business opportunity.


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